As most of you will have seen Facebook has very recently acquired virtual reality startup Oculus VR for $2bn.
At Moxels we specialise in creating photorealistic cgi room sets and we keep our eyes open for new technologies and developments. So this is an exciting time for us to see that a company such as Facebook is willing to invest this kind of money and time into something which will in the future likely be in every household and Facebook’s involvement could likely speed up the whole process of bringing it to market.
For Facebook the future strategic advantages are obvious for both the social networking and advertising world and are no doubt some of the reasons behind the huge investment.
Mark Zuckerberg believes that Oculus has the potential to be one of the most important computing platforms of the future and certainly in regards to social networking and user experience and at Moxels, we would have to agree!
But what about augmented or virtual reality within the KBB sector?
Will this amazing technology become commonplace in our industry?
First of all let’s have a look at the differences between Augmented Reality (AR) & Virtual Reality (VR) and their potential applications in KBB.
Augmented reality essentially combines virtual reality and real life, and developers can create images within the applications that will blend in with contents in the real world. This has huge implications for the kitchen, bedroom and bathroom sector as consumers would be able to walk around their own house and try a new kitchen or bathroom and make changes before having it fitted.
Virtual reality is the creation of a completely virtual world that the users can then interact with. VR is usually achieved by wearing a VR headset or goggles similar to the Oculus Rift.
Both virtual reality and augmented reality are similar in their goals of completely immersing the user but both systems go about this in different ways. With AR, users continue to be in touch with the real world while interacting with virtual objects around them. With VR, the user is isolated from the real world while immersed in a world that is completely fabricated.
For this reason augmented reality will likely be the choice for consumers in KBB who are looking to install new kitchens, bedrooms and bathrooms etc whereas the virtual reality would likely be more useful to those involved in the initial concept and build stage of a housing development or commercial building.
Both AR and VR will likely be useful to the KBB industry and to businesses and consumers alike however AR might have more commercial success because it will still allow people to interact with the real world around them.
Got an opinion? Please share it below in our comments section! We’d love to hear your thoughts on these exciting developments or drop into our Manchester offices for a cup of tea and a chat!
We are happy to announce that Andrew has joined the Moxels team as our Business Development Manager. Andrew will develop our extensive portfolio of clients across a wide range of sectors, including CGI room sets, architectural visualisations, not-for-profit and visual media.
Having a strong background in sales with his most recent roles specialising in sales, marketing and PR in the KBB sector, his aim will be to help Moxels expand its client base and product offering to make the most of the excellent facilities it provides, with a constant focus on increasing this to overcome and capitulate on the requirements of modern marketing and its target audiences.
We wish Andy the best in what we hope is going to be a long and fruitful collaboration.
To see our team, you can have a look here.
For companies wanting to market their products in the kitchen, bedroom and bathroom industry, photography has long been the most efficient and cost effective way of creating their images. Now more and more manufacturers are turning to computer generated imagery to sell their products.
While photography is still commonplace and some companies steer clear of CGI altogether, many are choosing CGI to solve their ever expanding needs and get the most from their marketing budgets.
The versatility of CGI means that almost anything is possible. Do you want your room set to be in a log cabin in Alaska? With photography this would likely break your marketing budget. With CGI this wouldn’t be an issue.
Photography is no longer the most cost effective solution for all projects. With some types of work, photography is, and always will be the most effective way of getting the required imagery for your product but CGI has changed the way that KBB manufacturers are able advertise their products, saving them time and money and creating room sets that were previously impossible.
While that in itself is enough of a reason to consider using CGI, you are also rewarded with digital assets which can be reused and refined year after year. With traditional photography the room set would have to be dismantled at the end of the shoot, with CGI this room set exists in a digital form on a server and can be reopened with the click of a button.
To find out how our CGI skills can maximise both benefits and profits for your campaign, email firstname.lastname@example.org or contact Peter on 07446 086 059.
In the light of recent events regarding art and creativity touching into sensible aspects of society, i have decided to put down a few thoughts about freedom of expression impacting artworks worldwide.
Many people still think freedom of expression should not go all the way to the limits or beyond, but freedom of expression is, in fact, about going beyond boundaries, challenging ideas and scrutinizing rhetorics as a way to pursue an open minded and progressive society – traits that led humanity to where it is now: the 21st century boom of technology and innovation… or the information age as it is known.
The right to freedom of expression is a basic and fundamental human right as part of the international law, the Magna Carta pushed worldwide by western societies that were founded on classical liberal principles of liberty.
Freedom of expression or freedom of speech is a necessary condition for achieving many other fundamental human rights. The right to artistic freedom of expression relates more specifically to creative forms of expression and the production of various forms of art.
We have seen in the recent years that in the name of security for “greater good”, many liberties have been eroded, trampling down individual rights and freedoms.
One of the the United States Founding Fathers, Benjamin Franklin, as being aware of the danger of liberty loss, once said:
And he was quite right – we already face some of these effects right now as increased security at the expense of liberty won’t bring more security nor, let alone, liberty…, but it helps the freedom opponents to push their censorship more and more to win the battle.
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